Are u certain about the performance of your digital marketing? Knowing what to measure is a lot different from what your vendors and agencies insist what you should look at! Clicks are useless measurements!
Engagement spans across campaigns, website and social. Do you have the rights metrics in place to know how your customers are interacting with you across digital touch points?
Our goal is to empower you with the skills and abilities to traverse the complex digital landscape and help you become better buyers and managers of digital markeitng. You too can become gurus!
Shift from being cost centres to revenue centres. Digital marketing offers the biggest oppotunity to drive sales for any business. Are you taking advantage of digital to drive your business ahead?